Case Study from Columbia House Records Marketing Strategy

Columbia House Records is a recording company that produced million of good music. Many singers and bands begin their career from this recording company. Here, we won’t talk about its recording products but its way to sell their products. Is there anything we can learn from that major label? Certainly, it has a marketing strategy that is very powerful. So, what is the selling plan? Just read this post until finish.

Let’s see the case study on Columbia House Records’ promotion tactic. Once, it has a tagline “10 CDs for ¢1”. Very short tagline, isn’t it? However, this tagline is very powerful. Everyone who reads it will be interested to buy the CDs. 1 cent is an amount that is to cheap to get 10 CDs. In addition, people know Columbia’s reputation in producing good music. To buy the CDs for that price will lose nothing.

The company’s strategy in marketing its CDs here is firstly attracting consumer’s interest. To get their interest, the company tries to give more value that is by selling 1CDs for ¢1. When the customers come to its shops, the company offers different package which are giving more advantage to the company. This strategy works well for Columbia House Records. However, we have to be more careful to implement this plan. Before it implements the campaign, the company has made research so that it gets more benefit.