Marketing Strategy - How to Sell in Three Second or Less

The thing that all product manufacturer desire is able to sell the product. Without selling their products, the economic wheel in the company will not be running. If there is output, it should be there is input as well.

However, the problem is how the producers can sell their products well? How to raise consumers’ interest to products?

Offer. Yup, Offer should be made. How good does any product made if it is not supported with a good offer, consumers will never be interested. Good offer is a bidding that provides ‘adding value’ to the products that are sold. Let’s look flashback for a moment; people will not be interested in Domino Pizza if the company does not provide adding value for the pizza. The Domino Pizza’s ingeniousness is to promote the adding value of Pizza with a powerful campaign sentence or Tag Line.

Tag line is a written sentence that always accompanies the name of the product being promoted. To be able to sell in a quick time as possible, make a powerful tag line. Powerful Tag Line will attract the consumer’s attention, so consumers decide to buy the products. Tag line should be a sensational offer and irresistible, it is not the reality of the product.

For example, let’s see the marketing campaign of Domino Pizza: Pizza Hot and Fresh to Your Door in thirty minutes or Less or it's Free, Domino Pizza. "With the campaign

Domino Pizza became very popular. People who are hunger will think about the pizza and order it. In fact, how bad or good is its taste, people will always buying it.

Mark Joyner, in his book ‘The Irresistible Offer’, calls the Domino Pizza’s ad tag line as the most powerful marketing campaign over time. This powerful advertisement has make Domino Pizza grow rapidly. In 2004, the company is growing from 1 store to be 7,000 stores, with 4 billion dollars turnover. Strength tag line was greater than the product name.